Hi everybody!
When BATMAN the movie came out in 1989, it was after an oppressive marketing campaign. As expensive as the movie was, the marketing outlay was even greater. For a brief moment BATMAN made Jack Nicholson the highest paid actor in Hollywood. The BATMAN soundtrack album by Prince is the last time the Purple One's music hit the #1 Billboard spot. Since then, probably only TITANIC and THE LORD OF THE RINGS TRILOGY have marketed so hard and profited so well.
WONDER WOMAN is a multi-platform property that needs just as insistent a campaign!
Our opening volley for WONDER WOMAN is insultingly simple: Body Painting. There is no costume anywhere that would benefit more from the airbrush of the High Priestess of Body Painting: Joanne Gair.
Now, I'm not going to lie to you. If I thought a GOT MILK? campaign would be enough to make WONDER WOMAN the center of the pop culture universe, I'd go for it.
What WONDER WOMAN needs in the marketplace of ideas is heat, relevance and currency. WONDER WOMAN is the total package and she needs to be totally packaged.
Let us embrace the timelessness of WONDER WOMAN's appeal. The effortless glamor and entrepreneurial savvy of Heidi Klum will open the pages of Vogue, Bazaar and Cosmopolitan to images of WONDER WOMAN. We need Heidi Klum in the room!
Let us allow the fetish edge and subversive qualities of WONDER WOMAN have made her more than just another pretty face. The bad girl ways and theatrical flair of Dita Von Teese will find a ready audience in the less genteel gentry of the general population, opening the pages of Playboy and Stuff and Lad Mags to edgier images of the Amazon princess. Please oh please give us Von Teese!
Let us admit that brevity is the essence of lingeree, and that no one shashays better than Victoria's Secret. Who better than sometimes-chaste Adrianna Lima to bring fire to the smoky sultriness of WONDER WOMAN? Vanity Fair, Elle and Esquire are her kingdoms to acquire for the glory of our lady of eagles. Please'a join our team'a lady Lima!
Let me now go on record as saying that I do not agree with the decision to turn WONDER WOMAN's eagle into a double "W". I have much love for former DC publisher Jeanette Kahn. Writer Roy Thomas is a comic book writing legend, and Gene the dean Colan drew the best-looking Iron Man of anybody. But Kahn, Thomas and Colan should have left WONDER WOMAN's classic costume alone.
Let me close (clothes?) by saying that while at first the WONDER WOMAN costume appears to be too elaborate it is actually a quite elegant uniform. The knee-high red boots are white striped vertically, giving her additional height. The blue shorts are bedecked with white stars. The waist is corseted and visually mirrors the tiara. The central golden pillar over her abdominals give her additional length. The eagle emblem is both her bustier and logo. Her back brace is low waisted. Her red top covers her rib cage and stomach so that no one can confuse it with a mere swimsuit, this affords freedom of movement while providing functionality. Her arms sport her bullet-deflecting bracelets. Her red-starred tiara doubles as a boomerang. Her red star earrings double as radio receivers. The color palette scheme is "primary": red, gold and blue, with white highlights. The jewelry accentuates; it does not detract.
Tomorrow, more goodies! Be good!
Brad
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